Saudi Arabia Announces Soudah Development Company (SDC)

HRH Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Deputy Prime Minister, and Chairman of the Public Investment Fund (PIF), has announced the launch of Soudah Development Company (SDC) in the Asir region. The new entity, fully owned by the Public Investment Fund (PIF), will lead the development of a luxury mountain destination with immersive cultural experiences and celebration of the natural assets empowering the local and national economies.

Investment of USD 3 billion (SAR 11 billion) in tourism infrastructure and attractions to create a world-class mountain destination, in the Asir region

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Source: PIF Saudi

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